What is Lead Generation?

Let us explain what Lead Generation means for Sqore: In simple terms, a lead is an individual with an interest in what you are offering, in our world a prospective student. The interest is expressed by sharing contact information, like an email or a phone number. The definition seems so simple, that “what is a lead” doesn’t seem like a question worth answering. But that’s not true. 

Why are our leads good?

We believe that your interaction with leads should be rewarding. That's why we want to make sure that the leads delivered by us to you are:

  • Interested in your programme
  • Informed about your programme and deadlines 
  • Meeting your basic eligibility requirements 
  • Responsive when your reach out to them.

That's what we call a "Qualified Lead". 

Want to hear more about our delivery to you? Get in touch!

Lead Generation Process

Our process to distill the Qualified Leads to you follow the Student decision making journey. All components: Marketing, Product and Candidate Relationship Management are equally important to achieve the result you need. 

lead generation process

Case Study: How focusing on quality leads increased UNICAFs efficiency and conversion

Learn how UNICAF incorporated Sqore into their lead generation toolbox and how the partnership has become their most successful source of qualified leads that lead to applications and enrolments.

Read our insights on Lead Generation

Sqore student survey 2019
International Student Decision-Making Survey 2019
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Inside the minds of international candidates
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Digital Marketing Options for International Student Recruiters: A Quick Guide
Get your branding, conversion and CRM right - here’s a quick guide what to think about.
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Enough about us. How can we help you with your Education Marketing?