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Here’s what we all already know: the current pool of international students today are digital natives. To successfully market higher education programmes to them, you’ll need to understand how they make their decisions – and what exactly factors into that process.
We updated our annual survey to help you get better insight how Millennials and Gen Z students behave when researching for schools online.
- Which channels do they use to discover programs and universities?
- What factors about the programme and school do they care about the most?
- When they find a good match, what helps to seal the deal?