How focusing on quality leads increased UNICAFs efficiency and conversion
UNICAF’s aim is to become the biggest online university in the world. To achieve this goal, they realized that needed to up their game in student recruitment, generating more leads, converting them to applications and subsequently to enrollments. With pressure mounting, they sought an out-of-the-box solution that could help them achieve their targets.
Multiple, for UNICAFs Scholarship programme and University of South Wales
Provide top converting leads from difficult markets
51,7% conversion of quality leads to applications as of February 2018